Sales conversations where both buyers and sellers win are rare and plagued by the “cringe.” We’ve all felt it. It’s that sinking feeling that both buyer and seller get when the conversation is going off the rails.
At The Cringe, we put the sales conversation under the microscope and explore pathways to ensuring that sales reps, leaders and managers conduct great sales conversations.
Hosted by Adam Clay, CEO of RNMKRS.
Adam talks to Jason Aurora, Senior Director of L&D, Hilti North America about the importance of actively listening to your clients and building a relationship with them.
Adam talks with Tom Latourette, a managing partner at M3 Learning, about validating your buyers, putting buyers in the driver's seat, how to train a sales team, and more.
Adam talks to Damian Saunders, CRO of Cambridge Spark, about structured sales conversations, what a salesperson can offer a buyer in a digitally connected world, and the Cringe of asking "do you have any questions?"
This week, Adam talks to Steve Kraner, the founder and owner of Software Sales Gurus, about recording and listening back to your sales calls, the necessity of re-doing your sales "swing", avoiding premature presentation, and more.
Adam talks with Jim Speredelozzi, SVP of Revenue at Predictive Index, about the right role to assume in a sales call, how salespeople need to give up their need to sound smart, the cringiest way to open a call, and more.