RNMKRS Media

Sales Learn Different

Sales Learn Different

Dr. Stefanie Boyer shares her perspective as a PhD who regularly interacts with sales revenue and enablement leaders. She highlights a critical issue in sales training, noting that despite the extensive literature on motivating salespeople, with over 40,000 journal articles and…

The Rule of 30

The Rule of 30

Dr. Stefanie Boyer shares insights from her two decades of research on how salespeople learn. She discusses data from over 600,000 sales conversations, revealing that about 30 practice conversations are necessary for salespeople to significantly improve their performance.

How Soon We Forget

How Soon We Forget

Dr. Stefanie Boyer discusses the Ebbinghaus forgetting curve and its implications for learning among salespeople. She explains that individuals tend to lose about 70% of new information by the end of the day, with less than 10% committed to long-term memory….

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